PRESS
“Of all the artists to emerge in recent years from Jamaican Reggae culture, Sevad has to be one of the more interesting. Musically diverse, lyrically gifted and with a talent for production that is inventive and intuitive — his journey to this point is equally as fascinating as the artist himself.”
— Mr Topple, Pauzeradio
SHORT BIO
SEVAD is a Jamaican-born reggae artist, singer-songwriter and producer based in Frankfurt, Germany. Blending reggae with soul and Afrobeat, he writes about perseverance, purpose and culture. Twenty-five years independent, with a credit on the commercially released Rebel Salute 2006 DVD alongside Luciano, Tarrus Riley and Gregory Isaacs, and over a million views on “Calling Me.” He releases through his own label, SEVAD MUSIC HOUSE.
SELECTED HIGHLIGHTS
25 YEARS INDEPENDENT
Three albums, two EPs, a mixtape and a long run of singles. No label, at any point.
REBEL SALUTE 2006
On the commercially released DVD, alongside Luciano, Tarrus Riley and Gregory Isaacs.
“CALLING ME”
Over 1.1 million views.
“ADDICTED”
Airplay across Jamaica. Video premiered on Entertainment Report, prime time on TVJ.
STAGE AND STUDIO
ReggaeJam, a European tour, and a session at GEEJAM Studios, Jamaica.
SELF-PRODUCED
Mixed and mastered his own album — all twelve tracks.
NEW IN 2026 / AUTHOR
NOBODY TOLD ME EITHER
What independent artists own, why the royalties don’t arrive, and what to do about it. Written from twenty-five years of releasing music without a label — including the years the money did not arrive.
Paperback and hardcover · ISBN 979-8170050710
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Photos contributed by SEVAD. Free to use in connection with coverage of SEVAD, with credit.
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