7 SEPTEMBER 2026
AEG PRESENTS OPENS DEDICATED GERMANY OFFICE

WHAT HAPPENED
AEG Presents opened a Berlin office led by senior promoter Sina Hall. Its first focus is growing country music in Germany, with a wider market brief. It complements AEG’s partnership with MCT Agentur.

WHY INDEPENDENT ARTISTS SHOULD CARE
More live-market capacity could create new routes, but no open application or booking promise was announced.

THE DEEPER ARTIST LESSON
Promoters book evidence of local demand, not global vanity numbers. “Germany” is not one audience.

WHAT TO DO NOW
• Check listeners, buyers and engagement by German city.
• Build a live pitch with draw, footage and routing.
• Strengthen local artist, venue and agent relationships.

SEVAD’S TAKEAWAY
Pitch the rooms and cities where demand already exists.

Which German city shows your strongest live signal?